The timing would suggest an April Fool’s Day joke, but apparently this blurb on the Rewards Canada Blog is legit. It’s about the Capital One® Aspire Travel™ World Elite MasterCard® (could that be any harder to type?)—specifically about how its rewards are about to get worse.
New sign-ups used to get a welcome gift of some 35,000 miles/points, and an additional 10,000 annually just for staying on. Now there’s only a one-time 10K bonus for signing up, with no annual bonus for new card holders.
A loyalty program getting worse is par for the course these days, but check out how Rewards Canada spins the news:
In my opinion though, this was a smart move by Capital One as it now puts them on a level playing field with their competition. Before they were above all their competitors with their sign up offering and to the unknowing consumer many were not aware of this.
Do you even English?